Bookspan Recalls Discovery Bunny Books Due to Choking Hazard

Discovery Bunny Books

Date of Recall
2007-05-17

CPSC Release Number
07-551

Manufactured In
China

Units
About 16,000

Distributor
Bookspan, of Garden City, N.Y.

Manufacturer
Animal Magic Ltd., of Hong Kong

Importer
SoftPlay Inc., of Chicago, Ill.

Sold By
Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.

Problem/Hazard
The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.

Injuries/Incidents
Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.

Description
This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.

Remedy
Consumers should immediately take the recalled bunny books from children and either discard it or return it to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.

Consumer Contact
For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm's Web site at www.bookspan.com

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