Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard

Horse-on-a-Stick Toys

Date of Recall
2010-11-10

CPSC Release Number
11-034

Manufactured In
China

Company Phone Number
(888) 908-8697

Units
About 8,800

Importer
Big Ideas Marketing, of Owings Mills, Md.

Sold By
Love’s Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.

Problem/Hazard
The reins on horse-on-a-stick toy’s bridle are long enough to form a loop around a child’s head and neck, posing a strangulation hazard to young children.

Injuries/Incidents
CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy’s mother freed him without injury.

Description
This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.

Remedy
Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.

Consumer Contact
For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm’s website at www.bigideasmarketing.com

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